NEPS, LLC, a leading provider of document composition services and technologies, today announced its Director of Information Design, Robert Linsky, will be presenting the principles of effective document design to the DALBAR Financial Services Operations Advisory Board on November 10, 2010 at the DALBAR headquarters in Boston. Linsky’s talk, titled “Information Design: Challenges, Opportunities and Best Practices for Investor Statements,” explains how a employing a well-defined strategy when it comes to designing documents can help solidify customer relations and increase sales. Using the principles of good information design, and through examples and case studies, Linsky will demonstrate how creating solid financial documents can increase customer satisfaction, reduce customer service calls, and add value to the bottom line.
“Financial documents, especially statements, are generally the only documents that clients receive on a regular basis with personal information that are almost guaranteed to be read,” said Linsky. “There is great value to every organization in applying solid information design principles to each and every customer communication. We are very proud to be presenting at the DALBAR Financial Services Operations Advisory Board, in support of their commitment to raise the standards of excellence in the financial services and healthcare industries.”
NEPS has a strong reputation for helping companies improve their marketing and transaction communications from concept through development, testing, and measurement. Companies of all sizes turn to NEPS for help in breaking complex processes into simple, manageable components to make business communications both effective and cost-efficient.