Orchestrating Information for Relevant, Personalized Delivery

Customer Communications Management – Best-in-Show Awards

When you’re looking for ways to generate significant returns on your investments in customer communications initiatives, it’s hard to outperform the effective use of proven Information Design Methodologies.

Imagine saving more than $2.5 million dollars from a customer communications management project that requires no capital investment, no technology, and no programming changes. That’s exactly what a leading Financial Services provider saved when they asked our Information Design team, led by Robert Linsky, to review and improve several of their critical client facing documents.

Robert’s Information Design expertise will be a focal point at the ClearMark Awards in Washington, D.C. this week as he serves as the Director of Judging with a panel of international experts on Information Design. The ClearMark awards honor the best in clear communication and plain language, celebrating documents and web sites that succeed in communicating clearly. A wide range of Information design projects that helped deliver significant savings and improve customer satisfaction will be showcased and judged by a strict set of criteria at this year’s awards ceremony, being held on April 28th at the National Press Club, Washington, D.C.

Each of the entries will be judged based on several criteria, including Design, Hierarchy, Language, Testing, and Impact. Last year’s finalists and award winners were selected from more than 160 entries that included websites/dynamic media, and documents from the Public Sector and Non-profit organizations as well as Private Sector companies. You can find on-line samples of the entries, along with a complete listings of last year’s winners and this year’s finalists, at the Center for Plain Language website.

Each of the entries that were selected to be a finalist in this year’s competition illustrate how effective information design methodologies can increase customer satisfaction while also lowering overall costs. On the flip-side, it also stands to reason that poorly designed documents and websites can result in higher costs and dissatisfied customers. Well, the Center for Plain Language has also created an award category for those “not-so-good” designs. It’s called the WonderMark awards, and they are given for the least usable documents. The sort of documents that make us shake our heads and say: “We wonder what they meant. We wonder what they were thinking.”

For more information about the ClearMark awards, visit the Center for Plain Language website.

For more information on how NEPS helps our customer increase customer satisfaction while lowering costs and increasing efficiency with effective Information Design, contact us.