Orchestrating Information for Relevant, Personalized Delivery

Mary Hegarty at Xplor International Conference and Vendor Forum

The 2011 Xplor International Conference and Vendor Forum is coming up in a couple of weeks (April 4-7), and we’re looking forward to making new contacts and reconnecting with our friends, customers, and alliance partners as well. Our own Mary Hegarty, who manages our Strategic Consulting Group, is scheduled to present in two sessions where she’ll be sharing some of her tremendous industry expertise. With more than 25 years of customer communications management industry experience in document composition, content management, print strategy development and implementation, Mary’s session will be jammed full of practical advice and real-world examples that attendees will find exceptionally valuable and easy-to-use.

Her first session is: “Making Data and Design Work for You”

This session will provide real world examples illustrating the importance of data, and how to combine the data you have with proven design disciplines to create high impact customer communications. All aspects of the customer communication life cycle will be addressed, ranging from marketing and pre-sale communications to correspondence and transactional documents.

Discussions will include real-world examples that illustrate how-to, and how not-to, use data and design to create customer communications that drive measurable increases in customer satisfaction, sales, and profits.

She’ll also be one of the panelists for a discussion on, Can Design Impact Delivery?

This session focuses on the facts that “How information is delivered and received impacts the desired results” and “The right message at the right time to the right person are key components of successful customer communications but design can also drive results.”

If you’re attending the Xplor conference, we’ll look forward to seeing you there. If you’re not attending, and want more information on these topics, we’d be happy to share the contents of Mary’s presentation with you. Just contact us to let us know how we can help.

If you haven’t registered to attend Xplor, there’s still time if you move fast. And let’s face it, learning how to create and deliver more effective customer communications in Tampa Bay (as in beachfront) in early April can’t be all that bad.