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Case Studies


February 4, 2015 / Case Studies

Simplifying New Business Applications — MetLife listens to the voice of the customer

By Administrator

A couple of years ago, The Metropolitan Life Insurance Company (MetLife) was facing a number of challenges with its new business application. The previous year they had conducted a formal redesign project to create a new “Enterprise Application.” The five MetLife entities previously had separate applications, forms and processes. They believed the new consolidated application would simplify their agent’s sales process by giving them one application.

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