Companies spend an abundance of resources marketing to prospective customers, often times ignoring or forgetting about their existing customers.
“It is easier and nearly eight times cheaper to serve and retain current clients/customers than to pursue new ones.” – Ken David
For many companies, customer education is a built-in problem that needs to be addressed before, during, and after the business transaction. Every customer interaction is an opportunity to educate. Customers want to feel empowered and able to make their own decisions based on knowledge and good information from the company.
Creating a better customer experience by providing effective transactional documents in this day and age is not only a good idea, it is imperative. And, it doesn’t make any difference whether you print or deliver to someone’s smartphone, the bottom line is, the communications must be effective.
When you plan on redesigning a transactional communication, first dismiss the notion that anyone can do it. There is no easy shortcut for designing transactional documents that are effective and successful. Transactional documents are complex, have content that changes on the fly, need to accommodate dollar amounts that fluctuate in size, can have a tremendous amount of content or very little, and can be very confusing, all of which can cost the company time and money.
Xploration©15 was especially beneficial for both Kyle Tavares and NEPS.
A little over three years ago Xplor International launched its very first Xplor University Chapter as part of Xplor Canada. The Ryerson University Chapter, in Toronto, has been very active during this time hosting a variety of events, social gatherings and even trips to the 2014 Graph Expo show in Chicago as well as Xploration 15 in Orlando.