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Archive for ‘Industry Insight’

December 11, 2012 / Industry Insight

Winning at Dodgeball: Social Media-Style

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by Dave Martina & Emily Martina Originally published by Document Media Managing a series of multimedia-based social network channels can be like playing dodgeball. Remember dodgeball, that rainy day exercise in physical fitness sadism, wherein two teams square off on two sides of the gymnasium and throw rubber playground balls at each other. For the […]

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February 24, 2012 / Industry Insight

It’s All in the Numbers: Translating the Dominate Mobile and Social Media Adoption to Your Marketing Budget

By Dave Martina / Comments Off on It’s All in the Numbers: Translating the Dominate Mobile and Social Media Adoption to Your Marketing Budget

In the past year or two, I’ve focused a lot of my commentary on the incredible growth of smart phones and their seemingly unlimited potential as a source of new and emerging marketing channels. The trend towards mobile web access has not abated, and mobile devices, smart phones, pads and tablets, while not completely supplanting […]

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January 4, 2012 / Industry Insight

Improving the Customer Experience with Information Design | Free Whitepaper Download

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A Guide to Best Practices for 
Clear and Effective Communications This whitepaper explains how companies can implement best practices that result in effective communications that are easily understood and acted on by their recipients, improving customer satisfaction and document flow efficiencies. Get your free Download Now!

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