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Posts tagged ‘customer communications’

February 5, 2015 / Brochures

LUNA – Information Design

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LOCATE/UNDERSTAND/ACTTM (LUNATM), the design of information for clear communications differs from traditional graphic design which focuses on the “look” of any communications – images, layout, color, paper, etc. While these graphic elements are an integral part of any design project, they tend to deal with surface issues only. A typical graphic design initiative often fails […]

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February 4, 2015 / Case Studies

Simplifying New Business Applications — MetLife listens to the voice of the customer

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A couple of years ago, The Metropolitan Life Insurance Company (MetLife) was facing a number of challenges with its new business application. The previous year they had conducted a formal redesign project to create a new “Enterprise Application.” The five MetLife entities previously had separate applications, forms and processes. They believed the new consolidated application […]

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January 14, 2015 / Blog

Utility bill tips from the LUNAtic

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The lack of effective Information Design can lead to utility bills that are too data intensive and difficult for the average consumer to understand.

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