The past fifteen years have shaped the modern CCM industry as we know it, due in large part to the digital transformation of production and delivery. Government regulations across a wide variety of industries have also increased since the financial crisis of ’08, leading in turn to more complex CCM platforms.
An industry so subject to change regularly finds itself exploring the market for innovations at the cutting edge, the newest trends, the next big steps. Whether a company produces their communication in-house or uses top tier outsource providers such as Neps, staying in the know is how they stay in the competition. The better companies understand industry trends, the better they can leverage their CCM spend.
Don’t quite know what a CCM platform is? Our article What is CCM would serve as a great starting point before diving into what the rest of this article addresses.