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    Intro to Digital Transformation Strategies

    What is a digital transformation strategy? 

    For Neps, it’s about more than simply accessing a digital letter that looks the same as it would in print. It’s an approach that utilizes the full efficacy of digital delivery channels while retaining the benefits of print delivery and offers something valuable to your customers in the process. 

    Designing for digital first is a major aspect of our process where we think through all the possibilities of what each delivery channel can provide. What content are you sending in your communications? Are your customers unclear about why they’re receiving them and when? Is it easy for them to understand what action you want them to take?  

    We can help you evaluate your current communications and walk you through the process of our Clear™ Communications Practice to solve these questions and more. Maximize the impact of your communications by making it simple and easy for customers to find relevant information and access their accounts.  

    How does this relate to digital first? 

    Digital first has taken on a lot of different meanings depending on who you talk to. We approach digital first as part of a whole system of communications. In the workflow of how you send out your communications, you try to reach customers digitally first—by email or SMS text that directs them to their account on your website. If the email bounces back or you are unable to reach them, then that communication is pushed to your print stream and mailed to them.  

    The priority is to reach your customers in the most effective way possible, both so that they get all the information about their account they need but also so you can reduce the costs of printing and postage and maximize the ROI in your communications strategy. 

    Take full advantage of your omni-channel delivery options and let us help you digitally transform your communications strategy from start to finish. 

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